Understand SEO and Metadata

As an e-commerce marketer, one needs to comprehend the drivers of search engine optimization (SEO). Metadata drives SEOs. Search engine relevance is lost when there is a failure to employ metadata. This failure affects e-commerce platforms negatively by reducing the number of consumers and may subvert the rankings. Metadata can be defined as a set of micro-communications between the search engines and operating domains. A great percentage of the entire metadata is hidden to visitors, working and residing under the HTML sheltering of the web pages. While one requests specific actions or communicating critical information, their metadata SEO communicates directly to the search engines.

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